schedulR - why that name and how to pronounce it
Author
Kilian MaierWe at Interaction Partners offer IR software and services, primarily for medium-sized and smaller companies. For this, we have developed our own software platform. We operate this— for various reasons—under its own name.
The platform is called ‘schedulR’. However, when we explain what we do, we don't focus much on the platform or its name. After all, it's mainly about the problems we solve for you.
Nevertheless, I would like to give you some background on this: about the origin of the name, what it stands for, and how it is pronounced.
When we started in 2016, it was about developing a workflow for broker-independent roadshows. Back then, schedulR stood for ‘schedule a roadshow’.
Since then, the platform has evolved and today offers a wide range of IR-specific processes & data. It is still possible to organize roadshows through it, either by yourself or via us or partners. However, this is now only a small part of the platform.
Furthermore, we have noticed that customers (current and potential) believe that schedulR stands for “schedule IR,” with IR as an abbreviation for ‘Investor Relations’. We fully understand this, as the small ‘l’ (‘L’ as in Ludwig) looks just like the big ‘I’ (‘I’ as in Ida). As of today, 'schedule IR' would better reflect our current offerings.
There is even a story about a much more famous, larger, and tastier brand that once had a similar issue: Toblerone, the famous triangular chocolate.
Supposedly, Toblerone was originally launched as ‘Tobler One’, meaning the first and best product from Tobler, the inventor of this chocolate. But the customers pronounced it as Toblerone, and it stayed that way.
Unfortunately, this story appears to be an urban myth. At least that's what Kraft, the current owner of Toblerone, claims. According to Kraft, Toblerone has always been a mix of ‘Tobler’ (the inventor) and ‘Torrone’, the Italian word for nougat.
We do not want to base our rebranding on an urban myth and therefore stick with schedulR, which is pronounced like ‘scheduler’ (American English) = skeh·joo·lr.